Tip Your Reps: The Service Is Worth the Price

Alexandra E. Page, MD, FAAOS

Orthopaedic implant distribution can involve complex, multi-tiered organizations, but I will focus on the person we know from direct contact in our offices and ORs: the industry representative.

Nurturing the Physician-Patient Relationship

Thomas Fleeter, MD, MBA, FAAOS

Trust is at the heart of every physician-patient relationship. However, several factors in recent years have contributed to the erosion of the physician-patient relationship.